Who we are

We are a global provider of automotive retail systems that help dealerships run more effectively. We help our clients improve their market positions through the use of state-of-the-art technology powered by Microsoft Dynamics 365 Business Central. incadea supports more than 4,000 dealerships across 60 leading OEMs to transform their businesses and become high performers.

Management Team

Werner Leinauer
Chief Executive Officer

Cem Ocek
Head of Sales & Partner Management

Bettina Sander
Global HR Director

Ilya Plotnikov
Chief Finance Officer

Karsten Rudolph
Chief Technology Officer

Nadja Ristig
Director Commercial and Partner Management

Our Journey milestones

2000

The first decade: Building strong customer relationships for a sustainable future.

Starting out in the heart of Bavaria, in a small town near Munich, incadea concentrated on the automotive industry from the get-go. The company established long-term and successful relationships with leading German car manufacturers (OEMs) such as BMW, VW, and Opel by building a robust dealer management system (DMS) based on Microsoft Dynamics NAV. The strategic partnership with Microsoft became one of the company’s key differentiators and positioned incadea to become a leader in the DMS industry.
2011

Gaining international exposure and supporting customers around the globe.

With a strong commitment to supporting its customers’ global business requirements, incadea initiated international expansion by opening offices in Russia, India, Taiwan, New Zealand, China, Mexico, Greece, Spain, Portugal, and the Netherlands. At the same time the company shifted from its single-product focus and developed business intelligence, sales, and service apps, all seamlessly incorporated into an automotive software solutions suite. As a result, the company’s customer portfolio expanded significantly; the likes of PSA, Lincoln, Scania, Mercedes-Benz, Porsche, and other automotive OEMs joined the fold.
2015

Entering a new era and focusing on service excellence.

In 2015 the company decided to enter the tire and aftersales market via a strategic acquisition. In the same year, the company started working on digital marketing, wholesale, and e-commerce solutions across the automotive industry. Our international expansion continued with the establishment of a direct presence in Italy, Norway, the Middle East, and South Korea. With standout, superior customer service, the company was recognized with the 2016 Europe Frost & Sullivan Award for Customer Service Leadership.
2021

Embracing the digital future. We work together across the globe to support the transformation.

Taking a dynamic role within the shift of the automotive industry by leading the digital transformation, we are offering world-class cloud based digital solutions helping dealerships in their digitization journey while in parallel we work together to build great customer-centric experiences focused on customer satisfaction. With our global team of market experts, we create intelligent solutions to meet the industry challenges, enabling the digital transformation and drive organizations to greater productivity, growth and sustainability.

Why incadea?

Automotive Cloud Experience. World Class Platform.

Our automotive retail suite has been developed based on the latest Microsoft technology.

Global cooperation with OEMs. Worldwide reach.

Long-term strategic relationships with key industry players.

Unmatched automotive expertise.

Our people are focused on just the automotive industry which has enabled us to become industry experts.

Our people are essential component for our success

Our international teams have unique skills and expertise in automotive retail, integration between OEM and retail systems, and core development platforms and tools. We are truly international and diverse. We understand the needs of different geographical markets and focus on enhancing our clients’ experience.

How can we help?