Often, auto wholesale businesses distribute leads captured through their own channels to dealers manually via spreadsheets. As a result, it is impossible to track dealers’ follow-up activities or to link their sales performances to their own marketing activities.
With incadea.crm you will have full control. Through your marketing activities you capture and qualify leads from various channels and distribute them to dealers directly through the system. Dealers receive leads via the corresponding role center within incadea.dms. Then they can carry out standard lead management activities with full visibility within incadea.crm.
Acquire a 360-degree view of the customer throughout the customer journey to allow for a personalized approach at each touchpoint.
Build a complete list of unique leads from different sources (websites, campaigns, etc.) to distribute the right leads to the right dealer. Monitor the dealers’ sales process.
Plan, execute, monitor digital and traditional campaigns, and perform follow-up actions while ensuring consistency of content. Analyze results and effectiveness, all in one place.
Plan and configure surveys and execute them through the channel preferred by the customer. Track survey responses, measure results, and take appropriate steps to improve customer satisfaction.