The importer occupies a unique position between the OEM and the dealer. The importer is in the middle of the process of getting a car or car parts produced by the manufacturer to the end customer.
The dealers rely on importers to serve their customers at the highest standards, from vehicle sales and delivery to warranty management and service. At the same time, OEMs count on their importers to be the intermediaries between them and a huge number of dealers. OEMs also rely on market data provided by the importer to make their strategic decisions and forecasts for their businesses. Finally, some importers may act as dealers themselves.